So, you began a new business with a
dream to become outliers. In the beginning, it goes well with some people and
some don't. But somewhere down the funnel you want to get more business, more
traction, and more recognition as we all have ego whether we hide it or not.
Then you might look up on the internet and might find this blog telling you to
begin a blog. I mean there are many other methods too but blogging is an
essential part.
Gradually over a period of time you can
get more shares, more likes, and more comments to your posts. Then somewhere
you can expect a boom in the sales. It may or may not happen at the time you
think but if you'll stay it'll happen. Like it is said most of the kids in
school have a dream but only those succeed who never give up.
As business nowadays is a multi-channel
process. But blogging remains at the core if you don't believe me look at the
biggest brands’ site. It's a slow process to be honest unlike TikTok stars but
you need to understand slow and steady wins the race. As in the beginning the
first thing you need is to create an awareness about your business and don't
forget a good relation which takes time always whether it's with your partner
or boss or employee. A good relation is also a worth time spending for
especially if you want to sustain long in this game. Sticking to your core persona
and giving it a twist is always appreciated in relation to time.
Now what you can blog about is a good
question from you? It depends on you but you can take some general advice here.
See if someone is buying from you they aren't just buying a product but an
experience, an association with a brand where they feel related to. Give them an
invisible badge what they can flaunt as people first instincts while purchasing
areimpressing others. All this can happen through blog over a period of time as
more people begin to start associating with your brand. Gradually, you'll see
more engagement; more likes, but only those succeed who never give up.
You can update daily happening in your
company if you are comfortable, like buffer or Hubspot do with their culture.
Then you have a great chance to welcome the world into your world but it comes
with a bigger stake also so please that into consideration. As you don't want
to reveal everything as everyone says they like honesty but in experience it's
only in words not action. You can give value to customers by giving free eBook,
free stuffs depending on your business, or any other way you appeal to
customers' mind. Remember business is a mind game not a heart game. Don't go
into that business much.
Final piece of advice you'll know more
from doing than showing so just do it.